A Chanel bag may be the best investment you’ll ever make

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Chanel 2.55

If you ever needed one more reason to splurge on that Chanel bag, this news should give you that final push. On its last study, high-end luxury resale site Baghunter claimed that the Hermès Birkin bags make for better investment compared to gold or the S&P500, thanks to the purse’s average annual increase in value of 14.2%. And Baghunter is back at it again. This time, it’s turned its attention to Chanel and its popular Medium Classic Flap Bag, also known as the 2.55.

Released in February 1955, Chanel’s oldest and possibly most enduring style retailed for US$220 (approximately S$300). Yes, you read that right. By the ’90s, the handbag had already swelled to a price tag of US$1,150 (approximately S$1,560), and by 2015, the exact same bag was valued at US$4,900 (approximately S$6,643). The Medium Classic Flap Bag has increased in value by over 70% in the last six years alone.

According to Baghunter’s study, this increase in value outperforms housing prices in the United States, the S&P 500, and inflation. And guess what? The Chanel price increases aren’t stopping. Baghunter’s research suggests that another increase in value will happen this year. So if that math holds, your Chanel purchase today will practically pay for itself within five years. Got thousands to spare at the moment? Then maybe you should invest in a 2.55 – you’ll be pleased in a decade.

Jade Yeo

Photo credit: Pinterest