American Eagle Outfitters spreads its wings in Singapore


American Eagle Outfitters

American Eagle Outfitters describes themselves as “a brand with expertly crafted, high quality jeans at its core”, and we’re inclined to agree, having tried them on at AEO’s inaugural opening here in Singapore on 18 June. Not only are the denim pieces well-made and affordable (prices start at $69), there’s also a huge selection of washes and fit styles, including Jeggings, Skinny, and Boy Jean, designed to flatter a variety of body types. Sounds like the perfect time to try out the double denim trend!

Apart from the AEO Jeans line, look out for their Summer 2015 Collection. Inspired by holidaying in the tropics and relaxing beach vacations, the pieces in this collection are floaty, casual, and oh-so-cool, perfect for the perms-summer here in Singapore. We spotted super cute sundresses, ribbed tops, flared trousers and floral kimonos that will fit right in with any 70s-inspired wardrobe! Of course, being a jeans label, there’s plenty of denim jackets to choose from. The colour palette of this collection is pretty on trend too: think soft greys, pure whites, blues, and greens. (Have you heard? Neon is so passé.)

The people behind American Eagle Outfitters have obviously put in a lot of effort, as their aesthetic is reflected not only in their clothes, but also their decor. The 4,000 square feet flagship store at Vivocity was designed by the brand principal. Expect to see exposed whitewashed pillars inspired by New York’s subway stations (minus the hobo pee), rugged wood and metal fixtures reminiscent of bookcases found in high schools and universities, and even a wheelchair-friendly changing room. Each fitting room features a call button, perfect for all you socially-awkward people (we’re talking about ourselves) too shy to step out and ask for help from shop assistants in person.

So, if you’re looking for well-priced and well-designed jeans that will flatter your booty, head on down to American Eagle Outfitters this weekend!

American Eagle Outfitters is located at VivoCity (#B1-06/07) and opens from 10.30am to 9.30pm daily.
Tel: 6376 9302
Instagram: @AmericanEagleSG / #AEOsg

Engracia Ang

Photo credit: American Eagle Outfitters