#HMBALMAINATION: H&M collaborates with Balmain

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From their first collab with Karl Lagerfeld 10 years ago to the last one in November 2014 with Alexander Wang, H&M will now be teaming up with the legendary Parisian house of Balmain. Founded in 1945 by Pierre Balmain, the House is known for its feminine designs. Since 2011, the Parisian brand has been shaken up by the nomination of Olivier Rousteing as Creative Director. At only 25 years of age, the French designer has been able to reinvent the codes of the brands and give a sexy edge to the brands. Known for his bold designs and A-list friends such as Kendall Jenner and Rihanna, Rousteing is the designer of the moment so it makes perfect sense to see him collaborate with the Swedish giant.

“I want to talk to my generation: this is my main aim as a designer. H&M allows me the unique possibility of bringing everyone into the world of Balmain, getting a piece of the dream and creating a global #HMBalmaination: a movement of togetherness, fuelled on a hashtag. The collaboration felt extremely natural to me: H&M is a brand that everybody connects to. It calls for unity, and I am all for it,” says Olivier Rousteing.

The full collection will be available instore worldwide on 5 November, but we’re hoping to get a sneak preview really soon!

Mathilde Thommeret

Photo credit: H&M