After the phenomenal success of Calvin Klein‘s spring 2015 campaign with usage of hashtag #mycalvins, the brand has gained millions of followers on its social media. In line with casting social media stars such as Justin Bieber (alongside Lara Stone), Calvin Klein Jeans has now announced Kendall Jenner for its introduction of #mycalvins Denim Series. The rising model will be the new face of a limited edition, logo-driven offering inspired by athletic and urban streetwear.
In this global campaign, shot by fashion photographer Alasdair McLellan and styled by Melanie Ward in New York City, Jenner is featured with male model Simon Nessman. With wet hair, bold brows and barely made-up faces, the models don relaxed, streetwear-inspired clothes, portraying a cool, careless outlook. The limited edition collection reflects the current athletic trend, and come in an assortment of unisex tees and tops. Simply pair them with denim to take your fashion to edgier heights. These pieces are the perfect wardrobe essential for any active youth just like Kendall herself.
Talking about her new gig, Kendall Jenner said: “Modelling for Calvin Klein Jeans is really a dream come true. I’ve grown up wearing the brand and seeing the iconic advertising in magazines and on billboards featuring some of the world’s top supermodels. To now be a part of that legacy is truly an honour.”
The line will debut exclusively at Calvin Klein Jeans Paragon store on 1 May 2015.