It seems like just yesterday that Eva Chen confirmed on Twitter her departure from Lucky magazine to spend more time with her family. Three months later, the former editor-in-chief has joined Instagram as the head of fashion partnerships. Her new role comes just in time as Instagram is gearing up for more targeted fashion advertisements.
For the occasion, an Instagram spokesperson came on record to say that “Eva understands all sides of the fashion community – from the craft of couture to streetstyle, style icons to aspiring models, and storied fashion houses to emerging designers. She will continue our work to be the best possible partner to everyone in the fashion community, and will start later this month in our NYC office.”
The undisputed maestro of Instagram
Eva fittingly took to Instagram to announce her new role, peppering her caption with a flood of emojis. The undisputed maestro of Instagram and social media previously announced her pregnancy on Instagram (!) and regularly documents her life on the popular photo-sharing app. With her finesse in fashion and navigating the social media landscape, we’re sure that Eva Chen’s new role in Instagram is something to look out for.