Dior has just revealed the first pictures from their Secret Garden IV campaign, starring their new face Rihanna before launching the full movie on 18 May.
Used as an image campaign for both their fashion and beauty brands, it’s the fourth year that the Maison Dior is shooting at the mythical Versailles Castle. Previously shot by creative duo Inez and Vinoodh, the new opus is now photographed and filmed by American artist Steven Klein. A lot more sombre than the previous campaigns, we immediately recognise Steven Klein’s erotic and dark universe as well as Rihanna’s porno-chic touch. Say goodbye to the jeune-fille-en-fleur look embodied by Russian model Daria Strokous, and hello to the strong and sexy woman a.k.a. @Badgalriri.
Mysterious and glamorous, we love the change in direction for this campaign. With four more days to go before the movie is released, the big question remains: Will Rihanna also provide the soundtrack instead of the now-signature Depeche Mode?