Goodbye PR Girl: DKNY wipes social media accounts

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DKNY Instagram account

Have you checked out DKNY’s social media accounts lately? Their Twitter feed has been purged and their Instagram currently houses only 12 black and white images, which is a far cry from the colourful and cheeky content we’re so used to. Of course, this means that our favourite DKNY PR Girl is no more.

On Aug 3, Aliza Licht, better known as the sassy DKNY PR Girl, tweeted something curious on the @DNKY Twitter account. “Dear Friends: I have a big announcement. For all personal of @leaveyourmarkXO book related tweets, please tweet & follow @AlizaLicht. Thx”

Three days later, Licht tweeted, “DKNY is going in exciting new directions! Stay tuned for what’s next! Going forward please tweet @AlizaLicht. DKNY PR Girl is all grown up!”

Following this, the DKNY Twitter account was wiped of all its tweets over the weekend, shocking many ardent followers. Fortunately, the social media maven reassured followers that she would continue tweeting on her personal account. In an interview with Mashable, Aliza Licht stated that she would remain at the brand, “only now the brand and its social media figurehead are two separate entities.”

“DKNY is heading into an exciting new creative direction, starting with the upcoming September show,” Licht told Mashable. “We are grateful for the community’s support these past six years and hope they stay tuned for this newly consolidated DKNY digital universe.”

Meanwhile, the almost-barren DKNY Instagram just says “Work in progress. 9.16.15”. This could be a reference to the first runway show of the label following Donna Karan’s departure in July. DKNY has appointed Maxwell Osborne and Dao Yi Chow, the designers of Public School, as their new creative directors. It’s not hard to see that DKNY is obviously heading in a different direction with its new leadership. Will the LVMH-owned brand turn towards a more street-wise vibe à la Public School, giving DKNY a much needed refresh and reboot? One can only hope so.

Engracia Ang

Photo credit: DKNY on Instagram