Dots of Life: Tod’s new digital project

Italian shoes

Known for its shoemaking craftsmanship and casual yet elegant style, Tod’s is a brand that needs no introduction. Headquartered in Sant’Elpidio a Mare, Italy, the shoemaker has been a symbol of Italian style since 1920.

From Madison Avenue in New York to Via Montenapoleone in Milan and Orchard in Singapore, there’s no sidewalk that Tod’s studded moccasins will seem out of place in. Chic yet casual, the soft Italian loafers have became a trans-generational symbol, and are truly a cult item to own and keep. Often paired with jeans, they can be worn by our mums during weekends and by us during the week for instant effortless style.

To celebrate their iconic shoes and give them a modern take, the Italian company has launched Dots of Life, a site where trendsetters can post pictures of their beloved dot-studded driving moccasins in their natural habitat. The digital project groups pictures under several themes: Driving Dots for all vehicle-related shots, Gommino & Friends for animal lovers, andColour Dots for punchy, colourful looks. And of course, they all come with a serious dose of style, since they are curated by Tod’s.

If you are the lucky owner of a pair of Gommino, take your chance and post a picture of your happy feet next to your puppy – or your Riva boat – on Tod’s Gommino Style Feed.

Tod’s Group also owns luxury sneaker brand Hogan as well as French brand Roger Vivier, whose brand ambassador is the Style Icon and former model Inès de la Fressange.

Mathilde Thommeret

Photo credit: Tod’s