High street brands are making grand entrance at the Met Gala



If a ticket to Met Gala costs more than your life savings at approximately 250K, how much will you pay for the dress?

Europe’s fastest retailing company H&M made its first debut appearance at the annual gala of Metropolitan Museum of Art Costume Institute Benefit. Bouncing from Carrie Bradshaw‘s mantra of “fashion over food”, fashion icon Sarah Jessica Parker co-designed and wore her masterpiece at the affair for the fashion elites.

Paying tribute to fine artistry in arts and dressmaking history, attendees of this cultural event traditionally honour the luxurious fashion houses. The It event of the year also opens new doors by introducing new brands.

Actress Vanessa Hudgens, single Janelle Monae and the Banks singer also showed up in their bespoke oriental H&M collaborations. “Music and fashion go hand in hand. It was such an honour to collaborate with my friends at H&M to create an original look that perfectly represents my style,” says Monae.

Unlike H&M’s one-of-a-kind looks, competitor Topshop presented walking statements with its pool of ambassadors. Models Emily Ratajkowski, Josephine de la Baume, Bella Hadid, Hailey Baldwin, Natasha Poly, Lily Donaldson and Maryna Linchuck made the perfect sales pitch. Instead of auctioning off for charity like last year, Topshop is selling its exclusive creations online from USD$350. This makes business tougher for the high-end labels; the jeopardised world of fashion is shifting and adamant measures should be taken. As recalcitrant as it sounds, if these high street bands venture into this reall, haute couture will be further threatened.
After all, shouldn’t the Met Ball be a celebration of the finest?

Photo credits: Topshop and H&M

Jacqueline Koh