This year, the star of the fashion blogosphere is Chiara Ferragni. At only 27 years old, this Los Angeles-based Italian blogger has become the latest it-girl to follow. As a favourite of streetstyle photographers, muse of designers and a frequent front-row VIP, we daresay that Chiara Ferragni is on par with the likes of Alexa Chung and other it-girls.
After launching her blog back in 2009, The Blonde Salad, Chiara Ferragni has courted the interest of many a designer. The Blonde Salad is a place for stylish Chiara to document her daily outfits and other inspirations. She has collaborated with big names like Guess, Mango, Superga, Dior, and recently became the face of Pronovias, a Spanish brand that specialises in wedding dresses. Chiara has also been called upon to be part of the LVMH Prize committee that awards talented young designers.
From a nobody behind a computer screen, Chiara Ferragni has transformed into a real business woman. Ferragni’s schedule is comparable to a Prime Minister: the popular blogger and fashion icon posts up to 10 new posts every day. Her rise to popularity has been noted by Fashionista.com. In January, the website listed Chiara as the one of the most influential fashion bloggers. Chiara’s blend of professionalism, fashion tastes and acute social media management has been used in a case study by researchers at Harvard University, who have even invited her to speak at a seminar.
We are really happy for her , and we’re sure we’ve not seen the last of this incredibly fashionable icon!
Clémence Sigu
Photo credit: Instagram/ Chiarraferragni
