Nike and Sacai: A stylish and sporty collaboration

0
2419

ChitoseAbeandBinx_original-705x1024

 

The creator of the Tokyo-based brand Sacai, Chitose Abe, has attracted us for some years with her hybrid style that mixes all trends into a resolutely modern look. So when we hear of a collaboration with Nike (that last year saw the launch of its capsule collection with Liberty London), we are absolutely stoked!

Style meets sports in this exclusive project. Chitose Abe relates enthusiastically “I’ve always been inspired by original silhouettes and ideas that often come from utility, performance and sportswear”, she says. “Each season I work with the design team and factories to create new fabric ideas. Nike are also so focused on technology, pushing the boundaries of fabric innovation and performance; that was of great interest to me and I learnt a lot from the process of working together. “And the first images seem to prove it, as the designer injects her quirky touch into the classic sportswear brand.

Where we saw other celebrated sportswear brands collaborating with renowned designers last year, it is this capsule collection that we are most looking forward to next. It won’t be long before you see us hitting the roads in our stylish new kicks. The new women’s collection will be available on March 19th worldwide. Meanwhile, follow NikeLab in the coming weeks to see what happens – we cannot wait.

Visit the Nike Lab at http://www.nike.com/fr/fr_fr/c/nikelab

Elizabeth Tan