Last month, the announcement spread like wildfire on the web: The Swedish highstreet brand has decided to take its relationship with the Coachella festival to the next level. While H&M has been sponsoring the Californian festival for six years now, this time they have even designed a men’s and women’s collection to reflect the festival’s signature boho vibe.
The fashion giant is finally putting an end to the suspense by unveiling a few pieces embodying the Cali-hippie-chic-meets-rock Coachella vibe. Lace dresses, washed-out denim shorts, fringed kimono, crop top with ethnic prints – pick anything from this collection and you can be sure to get spotted by street-style photographers, the next time you go to a music festival!
Peep this photo preview –starring our darling Lucky Blue Smith– before the collab hits the stores in late March.