J’adore Riri: Dior picks Rihanna to front their new campaign

dior rihanna


J’adore Riri!

Spotted at the Palace of Versailles’ Halls of Mirrors, the superstar singer is confirmed to be the next face of the fourth campaign in Dior‘s Secret Garden series. As with the three previous installments that featured models like Daria Strokus, Melissa Stasiuk and Xiao Wen Ju, the editorial shots are usually set in decorative palace gardens. WWD originally reported, the campaign, entitled Secret Service, was shot by photographer Steven Klein. There’s certainly no room for speculations, because in an Instragam post, the brand has basically set in stone that Rihanna will definitely star in a short film and print ad set for this spring’s debut.

As the first black spokesperson, Rihanna will be gracing the brand’s campaign, following the footsteps of previous A-list beauties like Jennifer Lawrence, Marion Cotillard and Charlize Theron. It will come as no surprise if the 27 year-old singer breaks the previous record of nine million views in Dior’s last French Chateau video.

It’s an unexpected choice for Dior though as Rihanna is far – very far – from Raf Simons’ minimalistic and spiritual inspirations but this is not the Barbadian singer has collaborated with fashion houses. The star has previously fronted campaigns for Balmain and, is acting as the creative director of sports brand Puma and chief consultant for the women’s training line.

So while we patiently wait to see what ingenuity RiRi will bring to Dior, here’s a sneak peek of her in a gorgeous metallic frock on set. And before we leave you to it, kudos to Dior’s for taking this groundbreaking step!


Jacqueline Koh