Chosen by Singaporeans: Meet the 2026 Voted Product of the Year!
Ever wish shopping came with shortcuts? That’s exactly what the Voted Product of the Year red seal offers – a fast track to innovative products that truly deliver, based on real consumer experiences.
Why the Red Seal Matters ?
Now in its third edition in Singapore, this year’s winners were selected through a rigorous process combining consumer survey and in-home product testing, based on Voted Product of the Year’s global methodology (*).
Each product was tried, reviewed, and evaluated by Singaporeans in everyday conditions, making it a genuine shortcut for shoppers who want innovative products that actually live up to their promises.
The Voted Product of the Year seal isn’t handed out, it’s earned. When you spot the red seal, it means someone just like you has already chosen it, tried it, loved it!
So which products are Singaporeans actually choosing and coming back for? Here are the 2026 winners.
From Snack Time to Skin Care – Meet the 2026 Winners :
– Kinder Milkredible Milk Candy Droplets Milk & Cocoa Flavor
Category Winner: Milk Candy
This playful bite-sized format reimagines the classic Kinder experience with a smooth chocolate shell and creamy filling, delivering indulgence in a convenient, mess-free format.
@darknight:
“The outer chocolate shell is smooth and creamy while the milk filling inside adds a light crunch… sweet but not overwhelming… a playful twist on a familiar favourite.”
– Yeo’s JellyBuddies Gut Happy Chia Seed Jelly – Yeo Hiap Seng
Category Winner: Kids Snack Jelly
Combining real fruit juice, chia seeds and fibre, this innovative jelly snack offers a healthier alternative for kids without compromising on taste — earning a strong 4/5 rating for its kid-friendly format and nutritional value.
@yingiie.lim:
“The Jelly Bunnies were such an interesting find — they’re actually flavoured chia seed jelly! Normally my kids wouldn’t go near chia seeds if they could see them, but thanks to the cute packaging and sweet fruity flavours, they happily finished every last bit. I also really love the packaging — it’s fun, convenient, and super kid-friendly. Plus, it’s not overly sweet… Definitely something I wouldn’t mind giving them again!”
– Yin Hao Tea – Authentic Tea House
Category Winner: Ready-to-Drink Jasmine Green Tea (can)
This aromatic jasmine green tea delivers a smooth, refreshing taste with a light and clean profile, ideal for those seeking a less sugary beverage — rated 4/5 by consumers for its fragrance and easy drinkability.
@jasmine.ang:
“Fragrant jasmine aroma… smooth and refreshing… lightly sweet and very easy to drink… a nice alternative when I want something not too sugary.”
– Lumiclar Pure VC15 Serum – DermaLab
Category Winner: Brightening Face Serum
Formulated with 15% Vitamin C, this serum targets dullness and uneven skin tone with a lightweight, fast-absorbing texture — scoring 4/5 overall, with users highlighting visible brightening results.
@yan-jye.kok:
“My skin looked visibly brighter and more even-toned… the texture is lightweight and absorbs quickly without feeling sticky.”
– High Q+ BrightMinds Strawberry & Orange – Herbal Pharm
Category Winner: Kids Brain & Cognitive Supplements
High Q+ BrightMinds is a nutritional supplement developed to support children’s cognitive development and overall growth. Enriched with DHA, vitamins, and minerals, it is designed to support focus, memory, and learning as part of a balanced diet.
@siti.nj:
“It comes in handy pocket size with option of dissolving it in water. Mess free. Nice fruity flavour… which kids will love. This is good for improving overall child brain health. Keeps them alert.”
– Pigeon StarTouch Straw Cup – Pigeon 
Category Winner: Baby Straw Cup (6m+)
Developed with feeding experts, this straw cup supports babies’ transition to independent drinking with a thoughtful, ergonomic design — achieving a 4/5 rating, praised for its practicality and ease of use.
@mmbelleee:
“My 1 year old loves this… lightweight with handles… baby can hold it well… practical for daily use.”
– Easy Sweeper Plus – Scotch-Brite
Category Winner: Sweepers & Floor Wipers
This all-in-one cleaning solution combines efficiency and ease, with a design that effectively captures dust, dirt and hair — earning a 4/5 rating, making it one of this year’s Voted Product of the Year winners.
@Yen-yen.lim:
“Very easy to use… honeycomb feature really works well picking up the hair… time and life saver… more hygienic than using the conventional broom.”
The Consumer Verdict Is In — Are You Ready to Try Them?
From snack innovation to smarter skincare and everyday home essentials, this year’s winners show what happens when real consumer feedback shapes what makes it to the shelf. Tested at scale. Validated in real homes. Chosen by Singaporeans.
And with more consumer-selected winners set to be recognized soon in Malaysia, it’s clear that the red seal is becoming Southeast Asia’s most trusted shortcut for smarter shopping.
Next time you’re in store or scrolling online — spot the red logo.
* About Voted Product of the Year :
Established in France in 1987, Voted Product of the Year has grown into the world’s largest consumer-voted award, now present in up to 40 countries. For over 30 years, they have been recognizing innovation, quality, and responsibility — helping consumers make better choices while giving visibility and credibility to products, brands, private labels, and retailers. The logo has become a global benchmark of trust and influence at the point of purchase.
Its partners for the study are treetz, with support from Toluna for the panels and Try & Review for product testing, all under the supervision of Deloitte.
